Pink History

Pink was founded in the year 2002. The company has been active or almost 17 years now. The company was launched by Victoria’s Secret, which was a new product line targeted to young adults and older teenagers. The strategy driving Victoria’s Secret’s launch of Pink is to introduce these older girls and younger women to Victoria’s Secret stores. The main competing companies in the lingerie market for the youth demographic includes Abercrombie & Fitch and Aerie by American Eagle. In the year 2006, the company had launched pyjamas and sweat pants. By the year 2010, the company had reached almost $1 billion in overall sales. In the year 2011, the company had announced an ongoing partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names – which was a part of a marketing strategy for the NFL to market to teenage girls and college-aged women as well. The headquarters of the company is based in 1500 Polaris Pkwy. The name of the place is Columbus, while the name of the state is Ohio, USA. The pin code is 43240.

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Pink Corporate Founder

Founder: Roy Raymond

Pink Corporate Official Address

Address: 1500 Polaris Pkwy, Columbus, OH 43240, USA

Pink Corporate Contact Details