The initial public offer (IPO) of online food delivery and restaurant discovery platform Zomato, which got a green signal from the market regulator last week, is likely to open for subscription on July 19 and may continue for three days till July 22 (July 21 holiday), the Economic Times mentioned in a report. The issue may be priced in a band of Rs 70-72 per share, the financial daily mentioned citing people with direct knowledge of the matter.